Power up
2020s will re-imagine the purpose of gym outfits for female gym-goers. It will become the tool for empowerment.
In this project, the future of female gym outfits is redefined based on trend and history study.
User Profile
Power up is designed for female gym-goers in their 20s.
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This group of ladies has ambitious goals when going to gym. They usually goes to gym after school or work to fulfill their day and get some exercise.
Location
The specific city power up based on is Los Angeles. With its lively vibe, Los Angeles has a great number of gym lovers, making it perfect to develop this new concept of gym outfits.
Gym Routine
Drive to gym
Warming-up session
Muscle-building session
Stretching session
Drive home
About the brand-KORAL
KORAL believes that women are powerful.
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KORAL is a luxury fashion line, designed to inspire people to live, look, and feel the best. KORAL believes that women can be strong AND gentle, powerful AND humble, fierce AND kind.
Timeline of gym and bodytype
1950s
-The start of gym for women
-More as a social activity
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"S" shape body was desired by the society because women were more appreciated for their ability of bearing children.
1970s
-Aerobics was popular
-Spandex came into play
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With the rise of aerobics-style activities, women started to pursue tall bodies and long legs.
1980s
With street culture, women, for the first time, can express their personality and individuality with their gym outfits.
2010s
As Britney Spears became popular, women started to abs and muscled bodies.
2020s ?
As women become more appreciated
for their power and personalty,
the purpose of future gym wear will be
empowerment,
self-expression and
muscles-building.
