Power up

2020s will re-imagine the purpose of gym outfits for female gym-goers. It will become the tool for empowerment.

 

In this project, the future of female gym outfits is redefined based on trend and history study.

User Profile

Power up is designed for female gym-goers in their 20s.

This group of ladies has ambitious goals when going to gym. They usually goes to gym after school or work to fulfill their day and get some exercise.

Location

The specific city power up based on is Los Angeles. With its lively vibe, Los Angeles has a great number of gym lovers, making it perfect to develop this new concept of gym outfits.

Gym Routine

Drive to gym

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Warming-up session

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Muscle-building session

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Stretching session

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Drive home

About the brand-KORAL

KORAL believes that women are powerful.

KORAL is a luxury fashion line, designed to inspire people to live, look, and feel the best. KORAL believes that women  can be strong AND gentle, powerful AND humble, fierce AND kind.

Timeline of gym and bodytype

1950s

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-The start of gym for women

-More as a social activity

"S" shape body was desired by the society because women were more appreciated for their ability of bearing children.

1970s

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-Aerobics was popular

-Spandex came into play

With the rise of aerobics-style activities, women started to pursue tall bodies and long legs.

1980s

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With street culture, women, for the first time, can express their personality and individuality with their gym outfits.

2010s

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As Britney Spears became popular, women started to abs and muscled bodies.

2020s ?

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As women become more appreciated

for their power and personalty,

the purpose of future gym wear will be  

empowerment,

self-expression and

muscles-building.

The "WHY"

Core idea of the project:

How can gym outfits assist female gym-goers in muscle-building and self-expression?

Mock-up & Testing

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Final vector drawing

Final vector drawing

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Color and Texture

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Colorway

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Night Glory

Peace Mind

Deep Darkness

Gym Party

Mode A

  • On the way to gym and home

  • With coat