Le Venin

Absinthe packaging and experience design tailored for the Old Absinthe House in New Orleans.

Role

This is an individual project.

Time

4 week

Brief

Develop a packaging design for a kind of beverage.

Research

History of absinthe

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Target consumers

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Age

30-45

Frequent locations

absinthe bars, absinthe houses

absinthe bars, absinthe houses

Description

People who love absinthe's flavor and culture. These people have appreciation for this particular spirit. They have some knowledge about absinthe's history and culture.

Location

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The original Old Absinthe House bar was to be destroyed at the start of Prohibition. Fortunately, the bar was moved under cover of darkness to a warehouse on Bourbon Street in order to preserve it. The Old Absinthe House has played host to writers- including Oscar Wilde, Walt Whitman and Mark Twain.

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Inspirations

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Design process

Logo development

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Brand name tests

Explore different fonts with different brand names

Le Venin

Decide on the name "Le Venin" and explore different hand-drawn logos

Details

Add more details and ornaments to logos to better express the New Orleans theme

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Final logo design

Le Venin

  • Vintage style logotype with roughen finish

  • Decorations inspired by New Orleans's architecture

  • Centered letters to better fit on the bottle labels

Label development

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Proposal A

Proposal B

  • Vintage paper finish with engraving style illustration

  • 2-section label to make information more clear for consumers

  • Black background to convey the mysterious feeling of absinthe anf New Orleans

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Proposal C

  • A more mysterious vintage touch

  • Ornaments inspired by New Orleans architecture

  • Back side of the label features a short story about absinthe

Custom-painted bottle

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Paper texture test

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Final design

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Label design

Experience with absinthe

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Please contact for more about the design process :)