Le Venin
Absinthe packaging and experience design tailored for the Old Absinthe House in New Orleans.
Role
This is an individual project.
Time
4 week
Brief
Develop a packaging design for a kind of beverage.
Research
History of absinthe
Target consumers
Age
30-45
Frequent locations
absinthe bars, absinthe houses
absinthe bars, absinthe houses
Description
People who love absinthe's flavor and culture. These people have appreciation for this particular spirit. They have some knowledge about absinthe's history and culture.
Location
The original Old Absinthe House bar was to be destroyed at the start of Prohibition. Fortunately, the bar was moved under cover of darkness to a warehouse on Bourbon Street in order to preserve it. The Old Absinthe House has played host to writers- including Oscar Wilde, Walt Whitman and Mark Twain.
Inspirations
Design process
Logo development
Brand name tests
Explore different fonts with different brand names
Le Venin
Decide on the name "Le Venin" and explore different hand-drawn logos
Details
Add more details and ornaments to logos to better express the New Orleans theme
Final logo design
Le Venin
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Vintage style logotype with roughen finish
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Decorations inspired by New Orleans's architecture
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Centered letters to better fit on the bottle labels
Label development
Proposal A
Proposal B
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Vintage paper finish with engraving style illustration
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2-section label to make information more clear for consumers
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Black background to convey the mysterious feeling of absinthe anf New Orleans
Proposal C
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A more mysterious vintage touch
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Ornaments inspired by New Orleans architecture
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Back side of the label features a short story about absinthe
Custom-painted bottle
Paper texture test
Final design
Label design
Experience with absinthe
Please contact for more about the design process :)