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Rachel Qian: Strategy, Prototyping, Experience design, Video assets
Yena Song: Exterior Design, Modeling
Gabriela Sudirja: Interface Design
From consumer's perspective:
What do our grandparents really want in their lives? -Grandchildren can be one answer.
In the past:
They would want to spend their time with their grandchildren, but because of their limited mobility, they have to wait idly for their grandchildren to initiate contact.
In the future created by Hyundai:
The closest thing to being cared for is to care for someone else.
How can Hyundai boost customer royalty?
From Hyundair's perspective:
Grandkids buy Hyundai in the future
Grandparents buy Hyundai
Grandkids associate fun with Hyundai
Hyundai becomes childhood memory
Majority of current vehicles:
Hyundai's new vehicle:
What if Hyundai becomes part of the family?
1. What experience can we design to bridge two generation?
Testing the experience with 1:1 scale prototypes
In order to test if our solutions works with our users, we built 1:1 scale prototypes to test different activities with different configuration inside the vehicle.
2. How can we make the experience more accessible for grandparents?
Higher door - get in without bending
Addressing practical concerns
Multi-functional arm rest
Comfortable seats
Introduce
1. Friendly appearance
As a family-oriented var, aeon has friendly appearance, which makes it easier for both grandparents and grandchildren to relate with.
2. Easy access
By having a door that opens upward, grandparents no longer need to bend in order to get in the car.
3. Interactive playground
Grandchildren can build their own playground inside the car while grandparents can sit on the sofa enjoying their time with their grandchildren.
4. Intuitive navigation system
Navigation system can be controlled on the armrest. Head-up display makes larger imagery and texts for grandparents possible.
-Hyundai becomes family
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