top of page

"Disappear in Kick"

1500 running shoes designed for 2024 Paris Olympics

disappear in kick statement-07.png
Screen Shot 2019-08-28 at 5.26.31 PM.png



Introduction of 1500-meter race

  • 3 3/4 laps around 400m track

  • Olympics Final: 12 athletes

Different phases in 1500-meter races

The Start

Begin the race with a fast surge and try to establish a position in the second or third lane in the first 100m.

Mid Race(Mid-foot Strike)

In the mid race phase, athletes keep a designed or planned pace, to be ready for the final kick.

The Kick(Forefoot Strike)

Athletes usually start accelerating the last 300m, maintaining sprint speed for the last 200m.

different ohases-02.png

Biomechanics Analysis of 1500m

Mid-Foot strike in Mid race

  • Lands on the ball of foot

  • Heel drops after

  • Propels from thumb

Forefoot strike in the Kick

  • Lands on the ball of foot

  • Heel stays up

  • Contact point directly under center of mass

What if

1500m shoes change between mid race and the kick (last 300m)?

  • Speed and foot contact is different in Mid Race and the Kick.

  • Current 1500m running shoes stay the same throughout the race.

  • From Ethiopian

  • Born in 1998

  • Likely to represent Ethiopian in 2024 Olympics

  • Junior World Champion

  • The Kick phase is very important in her strategy

Athlete - Alemaz Samuel

Ideation - "What if"

Designing for 'WHY" beyond the obvious


What if shoes are designed on-site like a painting on athlete's feet?

What if weaving patterns are used in 

a larger scale?

What if shoes adapted to each

phase of the race in 1500m?

What if the sole can expand?

What if shoes can adapt to track change?

-Marshmallow Sole

Ideation - "vs"

Designing for current compromises


Weight vs. Traction

Resistance vs. Traction

Weight vs. Traction

Weight vs. Traction

How minimal can the plate design be while maintaining the same functionality?

Not needed anymore?


How could we

make different shoe components only exist when they are needed?

  • Getting rid of components that are no longer needed in Kick phase

  • Make usage of very part of the shoe efficient during all phases in the race.

Design Direction - Disappearing Heels

Because athletes are mostly no longer making heel contacts in Kick phase, heel cushions are no longer needed in Kick phase.


The main idea of the whole shoe is to get rid of things that are not needed rather than adding more features.


Upper support only in areas needed

Add-on heel cushion that will disappear in Kick phase


Development 1

The plate - a game changer


Plate with flex grooves

Foam layer for forefoot cushioning

Heel cushion that will disappear in Kick phase, also making visual impact

Version 2 - Visual Impact + Biomechanics

Make a statement for the brand during the race

Final Presentation with format_Rachel.00


Bottom quarter.png
front quarter.png

Minimal upper support only in areas needed

Loud heel cushion design to make the disappearing process noticable

Under Amour logo to be seen in the race

More details in perspective

CMF design subjected to Aubrie Smith & Martin Hernandez

Next Step

Design doesn't end here.

1. Material development?

In order to achieve the concept, we are looking for the opportunity of developing a material that reacts to change in temperature/impact/abrasion.

2. Mental acceptance?

How can we make it mentally acceptable for athletes and other parties involved in the races.

According to our further research, some athletes see their gears as amulet.


Should we target the next generation? Should we partner up with youth leagues? 

bottom of page